Why Criticism Can Be Good For Your Start-up

Winston Churchill said “Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.”  While negative feedback on one’s life’s work can feel demoralizing, it could be stimulus for improvement and lasting positive changes for a start-up.

It is not what is said but how you respond to the criticism is what matters. Customer criticism if considered as critical feedback or areas of improvement will end up benefiting your start-up.  Being able to filter out the unproductive feedback and looking squarely at the issue at hand and coming up with innovative solutions is the mark of a thriving start-up.

Nowadays it is essential to have your presence on social media or a platform where you can interact with your customer and communicate that they are heard and also explain how you have solved their problem. Also it is necessary to keep in mind that potential customers tend to read all the user feedback available for a company, product or service online. Hence, customer service and communication is key long term growth.

In actuality if a start-up does not get any feedback, means networking has failed. A smart entrepreneur is the one who builds a network of mentors around oneself, who work as a sound board. It is crucial to have people who can call a spade a spade and people who you can rely on. An effective leader is open to criticism from within the team and his peers. This will ensure a sense of ownership among the team and instills loyalty.
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